What Is Folklore?

Folklore is a body of stories, beliefs, traditions, and customs passed down from generation to generation. These stories often explain natural events, human behaviour, morality, or social customs.

Every culture has its own version of folklore. In Europe, a good example is the collection of folklore from the Brothers Grimm. In Asia, tales of dragons, demons, and spirits echo through centuries. But Africa is different.

What Makes African Folklore Special?

African folklore is vast. It’s not tied to one people, one language, or one worldview. Each region, tribe, and village holds its own treasure of stories. From the Zulu kingdoms in the South to the Berber clans of the North, from the Yoruba myths in the West to the Swahili legends in the East—Africa contains an endless reservoir of narrative potential.

African folklore is full of shape-shifters, tricksters, animal spirits, warrior queens, gods, and epic migrations. Unlike many folktales from the West, African stories are rarely black and white. Heroes make mistakes. Villains might have reasons for what they do. The line between the natural and the supernatural is always thin.

You won’t run out of ideas here. You will run into new ways to see the world.

Now imagine these stories, visualised in the form of comics, webcomics, or animated shorts. That’s exactly what one company in Cameroon has been doing—Zebra Comics.

Why Folklore Matters in Storytelling Today

In a world overwhelmed by content, stories that feel real and grounded in cultural history stand out. Whether you’re scrolling webtoons on your phone or flipping through a graphic novel, stories that pull from authentic roots grab attention.

They also travel well.

Folklore doesn’t age. It evolves. When adapted well, it feels new—whether it’s told on paper or screen. It gives storytellers a roadmap. It gives readers something that feels personal, even if it comes from a different part of the world.

So, where do we see this happening in comics right now?

Look to Africa.

The Rise of African Webcomics

Webcomics are digital comics optimised for scrolling on phones. Webtoons, a format that started in South Korea, are a type of webcomic made to be read vertically, panel by panel.

African creators are now getting into this space.

Platforms like Zebra Comics are proving that African comics and African webtoons can match the best of the world. And they’re using African folklore as fuel.

Let’s take a closer look.

Zebra Comics: Building African Stories for the Digital Age

Zebra Comics is a digital comics company based in Cameroon. It publishes comics and webtoons that draw heavily from African stories, myths, and settings.

But Zebra does more than publish. It empowers.

Here’s how:

1. Publishing Comics That Reflect African Identity

Zebra Comics has built a catalogue full of stories that reimagine African folklore for modern readers. Their stories are grounded in real culture but told with high visual quality, modern pacing, and global appeal.

A few examples:

• “Anaki” follows the journey of a young witch who discovers her spiritual heritage, inspired by West African mysticism but in a sci-fi world.
•  “Beasts of Tazeti” draws from multiple African traditions to create an Afrofuturistic Mortal Kombat-like tournament rooted in clan dynamics.
• “Njoku” channels ancient Bakweri mythology into a story about gods and destiny.

Each of these comics stands on its own. But together, they show a commitment to building African stories with depth, grit, and purpose.

2. Opening the Platform to Other Creators

Zebra Comics isn’t just telling its own stories. It’s opening the door to others.

The Zebra platform allows African creators to publish their comics and webtoons. This model supports self-publishing while giving creators access to tools, feedback, and an audience.

This changes the game.

It allows creators from Nigeria, Kenya, South Africa, Ghana, and beyond to bring their own folklore to life.

Zebra is not just a company. It’s a stage for African storytelling.

3. Helping Creators Make a Living

Telling stories is one thing. Surviving as a storyteller is another.

Zebra Comics helps its creators monetize their work. Through ad-based viewing, subscriptions, and direct support, creators can start earning from their stories.

Zebra also provides data insights. How are readers engaging with your webtoon? Where do they drop off? What art style gets the best reaction?

This kind of information is rare in the African comics space. But it’s essential if you want to grow a global brand.

Why African Folklore Works So Well in Webtoon Format

Folklore stories are often episodic. They unfold in short arcs with vivid imagery and tight tension. That makes them perfect for webtoons.

Each scroll delivers a surprise. Each panel reveals something new. This pacing keeps readers hooked.

Zebra Comics understands this.

They use cliffhangers, visual rhythm, and local idioms to keep their comics fresh and gripping.

For example, in “Wrong Dial,” a mystery webtoon with supernatural themes, the pacing mimics oral storytelling. Short setups. Sudden twists. A question always waiting at the end.

These stories aren’t just inspired by folklore. They use its logic. And it works.

Why You Should Care

If you’re a reader, there’s a whole new world of African webtoons waiting for you.

If you’re a writer or artist, folklore can help you find stories that feel powerful and fresh.

If you’re a teacher or researcher, African webcomics are a growing field for studying how oral tradition adapts to digital form.

If you’re in film or animation, these comics are ready to be adapted.

Zebra Comics is already exploring multimedia directions. They’re looking at animated shorts, merchandise, and localised versions of their titles.

What You Can Do Next

Go to www.zebra-comics.com or download the mobile app (iOS and Android). Browse their catalogue. Read a few episodes. Pay attention to how the characters talk, how the art feels, and how the stories move.

Think about how each webtoon pulls from something old and turns it into something new.

You’ll discover that Africa is not short on imagination. It’s overflowing with it.

And folklore is the thread that ties it all together.

Final Thoughts

Folklore isn’t stuck in the past. It’s moving—one panel at a time.

Through comics, webcomics, and webtoons, African creators are telling their stories in ways that feel modern, authentic, and global.

Zebra Comics is leading that charge.

Now it’s your turn. What stories will you tell? What stories will you read?

Zebra Comics, the leading webcomic platform in Africa and curator of the continent’s largest collection of original comics, is proud to announce its latest collaboration with DC, part of Warner Bros. Discovery and one of the world’s largest publishers of comics and graphic novels, to develop a story for DC Comics’ upcoming hardcover anthology, Superman: The World.

This groundbreaking anthology brings together an international consortium of creators and publishers to celebrate DC’s Superman as a universal symbol of hope, justice, and resilience through diverse interpretations from around the globe.  

Among the esteemed contributors to this anthology, Zebra Comics has enlisted the creative team of writer Dr. Ejob Gaius, artist E.N. Ejob and colorist Coeurtys Minko to craft a unique story titled “Chariot of the Gods.” Set against the vibrant backdrop of Cameroon, in the heart of Central Africa, “Chariot of the Gods” marks a historic milestone in comics: for the first time, Superman will be reimagined in an original story tailored to a local audience, developed by an all African creative team, and woven into the rich cultural tapestry of the Bakweri tribe in the South West Region of Cameroon.  

“This collaboration with DC underscores our continuous commitment to amplifying African voices in the global comic book industry,” stated E.N. Ejob, CEO of Zebra Comics. “We are honoured to contribute to this iconic anthology and introduce a fresh perspective on Superman, a character who embodies universal values. Through ‘Chariot of the Gods,’ we aim to showcase the boundless talent and creativity of African storytellers.”

“Chariot of the Gods” promises to deliver a thought-provoking narrative that explores Superman’s noble intentions and unforeseen consequences when he encounters unfamiliar customs and traditions of the Bakweri people. Readers will witness the Man of Steel face culture shock, learn profound lessons about empathy and respect, and ultimately deepen his understanding of what it truly means to be a hero in our interconnected world.  

Superman: The World is slated for release on June 25, 2025, and will be available on the Zebra Comics app, website, and at participating comic book shops, booksellers, and mass market retailers/etailers across key territories, including Brazil, Mexico, France, Germany, Spain, Serbia, Bosnia, Montenegro, Turkey, India, Cameroon, Poland, the Czech and Slovak Republics, and Argentina.

To preorder this landmark anthology, visit the Zebra Comics app (Android and iOS) or website. Simply click “Preorder” to secure your copy and gain access to exclusive bonuses discounts and loads of other interesting content. These offers are only available until June 24, so act now!  

Further details about Superman: The World and its contributors will be shared in the lead up to the anthology’s highly anticipated release.  

For more information about Zebra Comics and its groundbreaking initiatives, please visit their website or follow them on Facebook, Instagram, X, LinkedIn, TikTok, and YouTube.  

This collaboration between Zebra Comics and DC Comics ushers in a new era of storytelling, highlighting the power of comics to transcend borders, spark imaginations, and unite people across cultures.  

About DC:  

DC Comics, part of Warner Bros. Discovery, creates iconic characters and enduring stories and is one of the world’s largest publishers of comics and graphic novels. DC Comics’ creative work entertains audiences of every generation around the world, with its stories and characters integrated across Warner Bros. Discovery’s film, television, animation, consumer products, home entertainment, games, and themed experiences divisions, as well as on the DC UNIVERSE INFINITE digital comics subscription service. Learn more at dc.com.  

Contact Information:  

For Zebra Comics PLC:  

Ejob Nathanael Ejob, CEO  

Zebra Comics PLC  

3rd Floor, PMUC Building,  

Akwa, Douala, Cameroon  

Email: nathanael.ejob@zebra-comics.com 

Website: www.zebra-comics.com 

For DC:  

Carrie Williams

Email: Carrie.Williams@DC.com 

Website: dc.com

For African comic creators, choosing where to showcase your work can be a complex affair. While social media platforms like Instagram and TikTok offer instant access to massive audiences, dedicated webcomics platforms such as Zebra Comics and Naver Webtoon provide specialised tools for monetization and audience building. Recent trends show that many African digital artists now use a combination of both channels, suggesting that the ideal approach may involve strategic integration rather than an either/or choice.

1. The Social Media Publishing Model  

Social media has revolutionized content distribution by removing traditional gatekeepers. Platforms like Instagram and TikTok have become particularly popular among African comic creators due to their frictionless sharing capabilities. A comic panel posted at noon in Lagos can potentially reach viewers in Douala or Cape Town by evening, creating unprecedented opportunities for viral growth.  

However, this accessibility comes with significant challenges. Social media algorithms prioritize certain types of content over others, often favouring short-form video over static comic panels. Many creators report drastic fluctuations in reach. A post might get thousands of views one week while struggling to break 100 impressions the next. This inconsistency makes building a stable readership difficult. While platforms are free to use, the hidden cost comes in the form of diminished control over how and when your content reaches its intended audience.  

Monetization remains social media’s weakest aspect for comic artists. Unlike video creators who can access ad revenue programs, comic artists must typically amass 100,000+ followers before attracting brand sponsorships.

2. The Webcomics Platform Alternative  

Dedicated comic platforms like Zebra Comics offer a fundamentally different value proposition. These spaces cater specifically to comic enthusiasts, meaning creators aren’t competing with cat videos or meme pages for attention. Zebra Comics’ internal data shows that visitors spend an average of 22–50 minutes per session actively reading comics—a level of engagement they won’t get on general social platforms.  

The financial models on webcomics platforms are also more creator-friendly. Zebra Comics’ hybrid system allows artists to mix free and paid episodes. The platform’s integration with mobile money services like MTN Mobile Money and Orange Money has proven particularly valuable, enabling direct fan support even from readers without credit cards. Perhaps most importantly, these platforms provide detailed analytics about readership demographics and behaviour. This data is crucial for professional creators but largely absent from social media insights.  

That said, webcomics platforms aren’t without limitations. Building an initial audience requires more proactive marketing, as these sites don’t have social media’s built-in discovery mechanisms. Some creators also find the content guidelines restrictive, particularly regarding update frequency and genre limitations. However, for artists committed to long-form storytelling and sustainable income generation, these trade-offs often prove worthwhile.  

3. Comparative Analysis: Key Considerations for African Creators  

When evaluating these publishing routes, African creators should weigh several factors:  

Audience Quality and Intent  

Social media audiences often consume content passively while scrolling through mixed feeds. In contrast, visitors to webcomics platforms arrive with explicit intent to read comics, resulting in higher engagement rates. 

Monetization Potential  

The financial disparity between these channels is stark. While top social media creators might earn through sporadic brand deals, webcomics platforms offer systematic revenue streams. Zebra Comics’ upcoming Creator Focus program, which will open the platform to creators in Africa and across the world. It is projected that top to mid-tier artists could earn $200-$800 monthly through platform monetization features. These are income levels African creators rarely achieved through social media alone.

4. The Emerging Best Practice: Strategic Integration  

Forward-thinking African creators are increasingly adopting a blended approach. Zebra Comics provides an instructive case study. They use Instagram to:  

• Release character teasers and behind-the-scenes content  
• Conduct audience polls to shape story directions  
• Drive traffic to Zebra Comics for full episodes  

This strategy acknowledges each platform’s strengths while mitigating weaknesses. Social media serves as a discovery engine and community space, while the webcomics platform handles monetization and deep reading experiences. The studio reports that 40% of their Zebra Comics readership originates from social media referrals, demonstrating the model’s effectiveness.  

Conclusion: Making the Right Choice for Your Comics  

The publishing landscape for African comic creators offers more options than ever before. While social media provides unparalleled reach and discoverability, dedicated platforms like Zebra Comics deliver superior monetization and reader engagement tools. For most serious creators, a balanced approach that leverages both channels’ strengths will yield the best results.  

As the African digital comics market continues maturing, those who master platform-specific strategies will be best positioned to build sustainable careers. Whether you’re a hobbyist testing ideas or a professional seeking income, understanding these publishing ecosystems’ nuances is the first step toward comic success in the digital age.  

FAQs

Q: Can I earn money on social media as a new creator?

A: Realistically, no, unless you land brand deals (rare under 10K followers).

Q: Which platform is best for African creators?

A: Zebra Comics leads in Africa for:

• Mobile-friendly reading
• Local payment options
• African audience targeting

Q: How often should I post on each?

A:

• Social media: 3–5x/week (keep momentum)
• Webcomics: 1–2 episodes/week (quality over quantity)

Across Africa’s bustling cities and rural villages, a digital revolution is unfolding in the palms of millions. By 2025, GSMA predicts that smartphone adoption in Sub-Saharan Africa will reach nearly 70% of total connections, with nearly 200 million new smartphone connections added. This shift has transformed African comics from niche print publications to thriving digital experiences that blend traditional storytelling with cutting-edge technology.

The global webcomics market was valued at USD 7.81 billion in 2023 and is projected to grow to USD 13.31 billion by 2032, with a CAGR of 6.1% from 2025 to 2032. The African segment of this market is growing rapidly and is largely driven by three key factors:

1. Affordable smartphone penetration
2. Innovative mobile-first comic platforms
3. A new generation of African digital artists

The Rise of African Comics in the Digital Age

African comics have evolved dramatically from their early days as political cartoons and educational strips. The digital revolution began in earnest around 2015 when:

• Smartphone ownership crossed 30% in major markets
• Mobile data costs dropped across the continent
• Local platforms like Zebra Comics (Cameroon), Comic Republic (Nigeria) and Kugali Media (Nigeria) emerged

Today, the African comics landscape features:

Format	% of Market	Key characteristics
Webtoons	58%	Vertical-scrolling, mobile-optimized
Digital comics	32%	PDF/ePub formats
Print comics	10%	Niche collector’s market

Why Mobile Dominates African Comic Consumption

Mobile technology presents an ideal platform for African comics due to several key factors. First, the widespread accessibility of devices, particularly through affordable brands like Tecno and Infinix, allows consumers to purchase capable smartphones for under $100. This accessibility means more people can engage with digital comics, expanding the audience significantly.

Additionally, innovations in data usage, such as night bundles offered by MTN and Airtel, allow users to access 500MB for just $0.50. This affordability encourages consumption without draining budgets. Furthermore, mobile platforms resonate with Africa’s rich oral storytelling traditions by offering bite-sized episodes, social sharing features, and interactive comment sections that foster community engagement.

Mobile Technology’s Role in Webtoon Growth

Africa’s mobile landscape has reached a pivotal point, with over 650 million smartphone users across the continent. Notably, 45% of these users are under the age of 25, which represents the core audience for comics. This demographic shift is significant as it aligns with the interests and consumption habits of younger generations who are increasingly engaging with digital content.

Furthermore, mobile data usage in Africa has experienced remarkable growth, with a staggering 300% increase observed between 2020 and 2024. This surge in data accessibility has led to an enhanced infrastructure that supports various forms of entertainment, including comics.

The improved infrastructure now enables instant access to both global and local comic platforms, allowing users to explore a wide range of content. Additionally, social discovery has been made easier through popular apps like TikTok and WhatsApp, fostering discussions and sharing within the comic community. 

Perhaps the most important is the rise of mobile money systems that facilitate microtransactions, making it easier for users to purchase comics and related content seamlessly.

Top Mobile-Optimized Comic Platforms

Webtoon has established itself as a global leader in the digital comic space, now expanding its reach as many African creators also publish their webcomics on the platform. With an impressive 4.2 million monthly users across the continent, Webtoon serves as a platform for African creators who produce local content in languages such as Swahili, Pidgin, and Afrikaans, making its offerings more accessible and relatable to a diverse audience.

In Cameroon, Zebra Comics has made significant strides in the industry, boasting over 500,000 users. The platform has positioned itself as a hub for top webcomics that portray the richness of African storytelling. With its Creator Focus program launching soon, African creators and those from across the world will be able to publish their comics directly and benefit from a growing and loyal audience.

Essential Mobile Features for African Users

Platforms are innovating to address local challenges, making it easier for users to engage with digital content. One such development is the introduction of offline modes, enabling users to save comics during periods when data is more affordable. This feature ensures that even those with limited internet access can enjoy their favourite content without interruption. Additionally, data-saver options have become crucial; they allow for the compression of images without any noticeable loss in quality, further enhancing the user experience while being mindful of data consumption.

Mobile payment solutions have also transformed the landscape, with integrations such as M-Pesa, Airtime and Mobile Money streamlining transactions for users. This ease of payment encourages more readers to access and support local creators.

Through these, African creators are leveraging mobile technology, enhancing their reach and engaging with audiences in ways that were previously challenging.

Monetization Strategies That Work Enabled by Mobile Technology

African creators are effectively diversifying their income streams through strategies enabled by modern technology. Some of the prominent models include mobile ads, which are used by 45% of creators and yield average monthly earnings ranging from $50 to $300. Paid episodes are another popular approach, with earnings typically between $200 and $800. Crowdfunding generally brings in $100 to $500 monthly, while sponsorships can earn anywhere from $500 to $2,000.

A notable success story within this landscape is that of Zebra Comics, which generates revenue through its subscription and paid episode models. Users can choose either a monthly or yearly subscription or choose to buy coin packs, which they can use to unlock episodes. Very soon, Ad monetisation will be added to the platform, which has already proven to be effective in other markets across the ocean. This approach has contributed significantly to Zebra Comics’ success in the African digital space. Before advances in mobile technology, these strategies were not possible, and most creators relied on sales of print comics.

Challenges and Solutions

Piracy presents a serious challenge for creators and platforms in the global webcomics market. The proliferation of Telegram sharing channels and the rampant redistribution of screenshots have raised significant concerns. However, there’s hope on the horizon. To protect their creations, many creators are turning to dynamic watermarks, which help track and identify original content. Blockchain verification is another powerful tool in the fight against piracy, ensuring that creators maintain ownership and control over their work.

Platforms such as Naver Webtoon are actively fighting piracy through legal means. These actions led to the shutting down of over 70 illegal webcomics sites. Zebra Comics blocks screenshots thus preventing users from creating copies of the works of creators which are uploaded on pirate sites.

The Future of African Webcomics

Emerging Technologies

The digital landscape is undergoing a transformation with several emerging technologies making a significant impact on the African comic industry. One key innovation is AI localization, which introduces real-time translation services for over many African languages and offers voice dubbing in local accents. This advancement enhances accessibility and engagement for diverse audiences.

Extended Reality (XR) is also making waves in the industry, providing augmented reality (AR) filters that can bring comic characters to life, as well as virtual reality (VR) comic reading, offering immersive experiences for readers.

Industry Growth Projections

Looking ahead, the African digital comics market shows promising growth. It is projected to reach $28.7 million by 2027, creating over 15,000 new jobs for creators and attracting more than $50 million in platform investments. This boom reflects not only the increasing demand for digital content but also the untapped potential of African narratives in the global comic scene.

Spotlight: Zebra Comics

One notable initiative in this ecosystem is Zebra Comics, whose primary aim is to build an ecosystem for African creators to shine and monetize. This ecosystem aims to foster local talent by providing a platform where they can publish for free, direct mentorship, and access to means to generate revenue like never before. Such investments in creator support are crucial for nurturing the next generation of comic artists and storytellers in Africa. 

How to Support African Comics

For readers, it’s important to follow local creators and platforms such as Zebra Comics. Supporting these individuals not only helps sustain their work but also fosters a vibrant, creative community.

Always use official platforms instead of pirate sites. This ensures that creators receive the recognition and compensation they deserve for their efforts.

Engaging authentically is also key. Take the time to comment on episodes, share your favorite content on social media, and consider joining communities related to your interests. These activities help build connections and support the creators you admire.

Africa’s mobile comic revolution shows no signs of slowing. As smartphone penetration continues to rise in 2025 and platforms keep innovating for African users, webtoons are poised to become one of the continent’s most dynamic creative exports. For readers, it’s never been easier to access diverse African stories. For creators, mobile technology has demolished traditional barriers to entry. The next chapter of African comics is being written – quite literally – in the palms of millions across the continent.

Frequently Asked Questions

Q: What’s the best app for African webtoons?  

A: Webtoon has the largest library, but Zebra Comics offers the best local content.

Q: Can I read comics without WiFi?  

A: Yes! Most platforms allow downloads during cheap data periods for offline reading.

Q: How much can African comic artists earn?  

A: Top creators make $2,000+/month through combined ad revenue, paid episodes, and sponsorships.

Q: What phone do I need to create comics?  

A: Many artists start with basic $150 smartphones. Focus on storytelling; tools can be upgraded later.

1. Definition  

Worldbuilding means creating a fictional universe for your webcomic or any other kind of story. It includes designing geography, cultures, history, and rules that make the world feel real. In webcomics, this process shapes how readers experience your story as they scroll through the panels.
At Zebra Comics, we focus on African comics. Our worldbuilding often blends local traditions with unique storytelling techniques. This makes our settings both familiar and intriguing even to people discovering them for the first time.

2. Key Aspects  

Here’s what you need to build a strong world:

Geography:

Where does your story take place? Is it a bustling city in China or a remote village in Douala? Decide on the landscape. For example, if you’re setting a story in Africa, consider using savannas, deserts, or rainforests. These choices shape character actions and plot points.

Cultures and Societies:  

Define how people live, work, and interact. What customs do they follow? If you’re writing about a futuristic Africa, think about how technology might influence daily life. Make sure these details connect to your characters’ motivations.

History:  

Give your world a past. What events shaped it? A war, a discovery, or a migration can all add depth. History helps explain why things are the way they are now. Ask yourself: Does this backstory matter to the reader? If it doesn’t, then maybe you haven’t got the right history yet.

Rules:  

Set the ground rules. Are there magical systems, advanced tech, or natural laws? Be clear about what works and what doesn’t. Consistency is key. Readers notice when rules change without reason. And they are going to leave reviews. Ones that hurt.

Visuals:  

In webcomics, art tells part of the story. Use colours, architecture, and costumes to show the world. Bright colours might signal joy, while dark tones suggest danger. Your visuals should match the mood of your story.

3. Why is it important?  

Why does worldbuilding matter?

• It keeps readers engaged. A well-built world draws them in and holds their attention.
• It supports your characters. The environment affects who they are and what they do.
• It drives the plot. Conflicts often come from the world itself. Scarcity of resources or political tensions can create drama.
• It adds layers. A detailed world gives readers more to explore and enjoy. Especially when dealing with webcomics. 

To the African comic book or webcomics creators, think about Zebra Comics. Our African-themed stories thrive because of immersive settings. They blend tradition and imagination, keeping readers curious.

4. Common Mistakes to Avoid  

Here are pitfalls to watch out for:

• Overloading details. Focus only on what matters to the story. Too much info can confuse readers.
• Breaking consistency. If magic heals wounds in one scene, don’t let it fail randomly later. Again, the hurtful reviews will flow.
• Ignoring character connections. The world should affect your characters’ lives. If it doesn’t, it feels disconnected.
• Neglecting visuals. In webcomics, images are crucial. Make sure your art reflects the world you’ve created and tell a story of their own.

Ask yourself: Do I overload my readers with unnecessary details? Am I consistent with my world’s rules? The answers to these questions will keep you in a state of balance.

5. Good Examples 

Let’s look at examples of great worldbuilding:

• The God of High School: This webtoon builds a world where students fight using superpowers tied to Korean mythology. The rules of combat are clear, and the stakes grow naturally.
• Noblesse: Its postapocalyptic setting blends fantasy and science fiction. Every element ties back to the central plot.
• Beasts of Tazeti: This Zebra Comics action fantasy features a futuristic African world with mythical elements. The environment is directly tied to the overall plot and the rules governing the society are established early on.

What aspects of these worlds stand out to you? How can you apply similar ideas to your own work? Take 5 to think about it!

Practical Tips for You  

Here’s how to improve your worldbuilding:

• Start small. Focus on areas most relevant to your story. Expand as needed.
• Keep notes. Track details about your world. Refer to them often for consistency. Reviews!
• Use visuals. Sketch maps, design costumes, or experiment with colour schemes.
• Test with others. Share your world with beta readers. Get feedback on what works and what doesn’t.
• Draw inspiration. Study real world cultures, histories, and landscapes. Adapt them creatively.

Your worldbuilding sets the stage for your webcomic. By focusing on key aspects, avoiding mistakes, and learning from examples, you can craft an immersive setting. 
Start building today. Let your creativity shine!